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Dolly & Kendra Scott Launch Jewelry Collection Inspired By ‘I Will Always Love You’

June 12, 2025/by Lorie Hollabaugh

Dolly Parton

Dolly Parton has launched her second jewelry collection with Kendra Scott, a celebration of music, fashion and female empowerment inspired by Parton’s iconic song “I Will Always Love You.”

The collection honors Parton’s legacy through handcrafted designs infused with symbolism and personal storytelling, blending her charm with Scott’s iconic silhouettes. The limited-edition line features pieces representing Dolly’s personal motifs that define her, including self-expression, creativity and fashion. From heart pendants to florals and butterfly-inspired details, the collection mirrors the depth of the song that inspired it.

“Every piece in this collection is a reminder to lead with love, authenticity, and shine your light in the world, just like Dolly has always done. Inspired by one of her most iconic songs, you’ll find heart and butterfly motifs throughout this collection, representing everything Dolly stands for,” says Founder and Chief Creative Officer Scott. “Dolly is a true icon that means so much to so many of us, and I am thrilled to pay homage to her hit song in this special way.”

The collection will include 10 styles and are available online now at KendraScott.com and Kendra Scott retail stores across the country.

Dolly Parton and Kendra Scott are united by more than their Southern roots—they are entrepreneurs and philanthropists who use creativity as a force for good. United by their love of reading and a mutual mission to improve childhood literacy, they are supporting signature initiatives—Kendra Scott Foundation’s Yellow Library and Dolly Parton’s Imagination Library.  Together, they aim to bring books, inspiration and joy to children across the country, one story at a time.

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Lorie Hollabaugh
Lorie Hollabaugh
Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.
Lorie Hollabaugh
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https://musicrow.com/wp-content/uploads/2024/05/DOLLY-PARTON.jpg 1000 1500 Lorie Hollabaugh https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png Lorie Hollabaugh2025-06-12 16:40:452025-06-12 16:40:45Dolly & Kendra Scott Launch Jewelry Collection Inspired By ‘I Will Always Love You’

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