Creative Nation Extends Deal With Lori McKenna

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Pictured (L-R, back row): Abby Holcomb, Brandon Gill, Luke Laird, Abigail Bruner and Jayne Hamblin; (L-R, front row): Alex Albanese, Beth Laird, Lori McKenna, Emily Furman and Kelsey Granda. Photo: Emily Stearns

Grammy winner Lori McKenna has extended her publishing, management and record deals with independent music company, Creative Nation. The extension builds on the 10 years the two have worked together.

As a songwriter, McKenna’s impressive resume includes back-to-back Grammy and CMA Awards, as well as the coveted title of ACM Songwriter of the Year in 2017. She has notched three Grammy wins as a songwriter for Best Country Song with Little Big Town’s “Girl Crush” (2015), Tim McGraw’s “Humble and Kind” (2016) and The Highwomen’s “Crowded Table” (2020), and has had hits by Carrie Underwood, Miranda Lambert, Faith Hill, Hunter Hayes and many more.

In addition to her work in country music, McKenna also co-wrote “Always Remember Us This Way,” which was featured in the Academy Award-winning film, A Star Is Born, starring Lady Gaga and Bradley Cooper.

As an artist, McKenna’s artist projects have received high praise over the years, having released critically-acclaimed albums such as 2020’s The Balladeer and 2018’s The Tree, which was nominated for Album of the Year at the 2019 Americana Music Awards. McKenna’s 2016 album, The Bird & The Rifle, was nominated for three Grammy Awards as well as three Americana Awards.

“We have worked with Lori in publishing, management and records for 10 years and I couldn’t be more excited to extend our agreement and continue our partnership building her iconic career. She truly is one of the best singer-songwriters of our generation, and it is an honor for our team to work alongside her. Barry Dean says it best: ‘if you don’t know where your soul is, listening to Lori McKenna will help you locate it,’” Creative Nation Founder and CEO, Beth Laird says.

“It just feels so right for me to continue with my Creative Nation team and family. I think we’ve grown together and it feels like there’s still so much more to come. I say this all the time, but I really am so grateful to be part of the Nashville community of songwriters, artists and creatives. I still get excited landing at BNA. I still feel like the luckiest songwriter in the world. I’m so happy to have this team in my corner,” McKenna says.

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