RESULTS GLOBAL Adds Digital & Social Media Team

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Pictured (clockwise): Katrina Maddox, Lindsey Parrish, Conner McEuen and Tess Schoonhoven.

Marketing agency RESULTS GLOBAL has launched its new Digital & Social Media team.

The new division will be helmed by Katrina Maddox, serving as Head of Digital & Social. As a Nashville native, Maddox began her career at the Grand Ole Opry, where she spent her time building the venue’s social media presence from the start. During her 16 years with the Opry Entertainment company, Maddox also led digital marketing initiatives for Ole Red and the Ryman Auditorium. She joins RESULTS GLOBAL from her most recent position as Head of Digital for The HQ where she led social and digital campaigns for Carrie Underwood and Underwood’s fitness app fit52.

“As we continue to build a best-in-class team to serve our clients, we are excited to establish our Digital & Social team. Division leader Katrina Maddox brings nearly 20 years of digital marketing and social media experience to RESULTS GLOBAL. The stellar team she has built will ensure our clients are super-served in all areas of the digital landscape,” RESULTS GLOBAL agency Co-Heads John Zarling and Jackie Campbell said in a joint statement.

Lindsey Parrish and Tess Schoonhoven will both join the team as Social Media Manager. Parrish first started in the industry with various internships at Capitol CMG, The Recording Academy and Big Yellow Dog Music. She graduated from Belmont University in 2017 with a Music Business degree before landing her most recent role as Digital Marketing Manager at MV2 Entertainment.

Schoonhoven started her career as as a freelance music journalist, with publications in American Songwriter and No Country For New Nashville. Afterwards, she joined independent digital publication Streaming Dept. where she served as Editor-In-Chief. Outside of that role, she spent time with local artists serving as a creative manager, photographer and social media manager. In 2023, Schoonhoven joined Venture Music as Social Manager.

Conner McEuen will serve as Paid Media Manager. During his 10 years in the industry, McEuen has held roles at Insomniac Events, Red Light Management and Live Nation. During his time, he has worked to scale media campaigns, grow ticket sales and drive fan engagement.
Madison Hahnen
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