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Reliant Talent Agency Adds Four New Agents To Talent Division

May 5, 2025/by Lorie Hollabaugh

Pictured (clockwise): Jonathan Perry, Katie Edwards, Scott Simpson and Melanie Moreau

Reliant Talent Agency has expanded its talent division with four new agents.

Veteran talent agent Scott Simpson joins Reliant as Head of Talent, leading the agency’s efforts in Talent, Comedy, Unscripted Television and beyond. Joining him in the division is agent Jonathan Perry, who will lead West Coast Talent alongside agent Katie Edwards. Melanie Moreau will lead the Unscripted Department.

Simpson has spent decades in talent representation. Prior to joining Reliant, he was at ICM for a decade, then at APA (now IAG) both in L.A. and New York.

Perry got his start in the industry as a publicist and later moved to the agency business, where he previously spent time at Endeavor, UTA and IAG.

Edwards started her career in the NBC Page Program before joining The Tonight Show Starring Jimmy Fallon, where she spent four years working in the production and talent departments. She joined Independent Artist Group (formerly APA) in 2018 as an agent in both the comedy and talent department in the agency’s New York office.

Moreau previously held senior roles at CMT, Complex Networks, and most recently, Tacklebox Films. At Reliant, she will lead the non-scripted division, representing talent, digital creators, and production companies, and driving growth across the unscripted landscape.

Reliant President Steve Lassiter and his partners, Heath Baumor and Matt McGuire will lead the Nashville-based agency that has had a concentration in Concert Touring before this current expansion.

“From the formation of this agency in early 2021, we’ve always envisioned Reliant as a full-service agency alternative, prioritizing our clients’ needs in every sector,” share the Reliant partners. “With these new hires and promotions, we are well positioned to offer best in class service to current and future clients.”

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Lorie Hollabaugh
Lorie Hollabaugh
Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.
Lorie Hollabaugh
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https://musicrow.com/wp-content/uploads/2025/05/reliant-ft.png 1080 1080 Lorie Hollabaugh https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png Lorie Hollabaugh2025-05-05 11:19:252025-05-05 11:19:25Reliant Talent Agency Adds Four New Agents To Talent Division

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