Kid Rock To Open New Restaurant, Releases Documentary
Kid Rock
Kid Rock will officially open his new restaurant, The Detroit Cowboy, at an invite-only grand opening event on June 3 in Nashville.
The new spot at 500 11th Ave N, brings together big flavor, bold design and the kind of unfiltered vibe you’d expect from Rock. The venture is a collab with Joe Vicari, who resuscitated the iconic Joe Muer Seafood in 2011 and decided bring it to Music City. Originally founded in 1929 by the late Joe Muer, the restaurant became a benchmark for fine dining in Detroit. Vicari brought the name back to prominence across Michigan before expanding into Music City in 2023, with The Detroit Cowboy now representing a bold next chapter in 2025.
“The Detroit Cowboy isn’t just a restaurant—it’s a culinary ride like no other, where like-minded folks who love this country can dine in style,” says Rock. “Whether you wear a bow tie, a bolo tie, or no tie—it’s all good. I re-designed this place to share some of my favorite milestones and personal artifacts, cool gifts and mementos from legends like Johnny Cash, Loretta Lynn, Dolly Parton, Eminem, Bob Seger, and Motown to name a few, plus a few wild stories of my own as well as nods to musical heroes like Aretha, Stevie and both Hanks of course. The Detroit Cowboy is the only place on earth where Detroit grit and Nashville swagger collide for the finest dining hangout. To put it simply, I am here to take the foo-foo out of fine dining.”
“We’ve built our name on quality, consistency, and hospitality—and now, with Kid Rock, we’re expanding our footprint,” says Vicari. “Under the culinary brilliance of Chef Marino Bianchi, guests will experience a culinary journey that celebrates two great American cities.”
Open for lunch, happy hour and dinner to start, The Detroit Cowboy seeks to combine high-quality eats with a high-energy edge. The menu will include prime steaks, sustainable seafood and a wine list curated by Napa Valley native and sommelier Scott Herrmann, along with a robust lineup of craft cocktails and beer.
In other Kid Rock news, he has released a new documentary Rock The Country, chronicling the journey of the Rock The Country festival built by Rock and Peachtree Entertainment.
The documentary available on Rock’s YouTube channel offers a behind-the-scenes look at the passion, energy and community spirit that makes Rock The Country more than just a concert experience. Featuring exclusive interviews, never-before-seen footage and unforgettable performances, the film captures the raw energy that fuels every show. The film also includes special appearances from country powerhouses Miranda Lambert, Jason Aldean, Koe Wetzel, Gretchen Wilson, Deejay Silver and more.
