Chris Stapleton’s Traveller Whiskey Becomes First Official Whiskey Of MLB
A detail shot of Traveller Whiskey during the Traveller Whiskey content shoot at Yankee Stadium in New York, New York. Photo: Daniel Shirey/MLB Photos via Getty Images
Chris Stapleton‘s Traveller Whiskey, co-created with Buffalo Trace Distillery’s Master Distiller Harlen Wheatley, has been named the Official Whiskey of Major League Baseball.
The new multi-year partnership solidifies the most awarded super premium whiskey release of 2024 as the first whiskey ever designated by MLB as its Official Whiskey. The marketing partnership will promote the brand across game broadcasts, custom social and digital content such as MLB Power Rankings, and in stores across the U.S.
Traveller will also set up fan activations on-site at 2025 MLB All-Star Week and the MLB Speedway Classic, and plans to give fans 21+ the opportunity to attend the events via sweepstakes and giveaways in conjunction with MLB.
“Whenever we’re on the road and it happens to line up, we go to baseball games,” says Stapleton. “It’s become a bit of a tradition over the years. We love to experience all the different ballparks and enjoy the culture of whatever baseball town we happen to be in. My wife and I even went to Game Six of the World Series once on our anniversary. Needless to say, I’m thrilled Traveller Whiskey is going to be the Official Whiskey of MLB.”
“Like a perfect swing or a game-changing slider, developing a great whiskey is an art form that demands passion, time and dedication to master,” adds Andrew Duncan, Global Brand Director for Traveller Whiskey. “Starting this summer, we’re bringing that same spirit to ballparks across the country – where unforgettable moments, world-class whiskey and America’s pastime come together. We’re excited to introduce MLB fans to baseball’s newest tradition, Traveller Whiskey.”
