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BBR Music Group/BMG Nashville Elevates Two

May 22, 2025/by Madison Hahnen

Allan Geiger & Haley Wirthele

BBR Music Group/BMG Nashville has promoted two staff members in its Content & Creative department. Allan Geiger has been upped to Senior Director of Content & Creative while Haley Wirthele has been elevated to Manager of Content & Creative. Both report to VP, Global Content & Creative Jen Morgan.

“Allan and Haley have consistently demonstrated exceptional dedication, creativity and teamwork, always stepping up to take on new challenges and push projects to the next level,” says Morgan. “Their commitment to excellence not only elevates their own work but also inspires those around them. These promotions are a testament to their hard work, leadership and passion for what they do, and I look forward to seeing their continued impact on our team and the exciting projects ahead.”

Through his time at BBR Music Group/BMG Nashville, Geiger has worked on content and creative initiatives for Jason Aldean, Jelly Roll, Lainey Wilson and Blake Shelton, among others. He also founded Artistnoize, a brand and website company to connect artists and fans. Before joining BBR Music Group/BMG Nashville, Geiger worked with Florida Georgia Line, Thomas Rhett, Taylor Swift and Tim McGraw at Big Machine Label Group. He has also earned six Davey Awards, honoring his knack for artist branding.

In his new role, Geiger will continue to create key design needs, while also working with branding and creative strategy. He will collaborate more closely with artists and partners to create innovative solutions and expand creative vision.

After graduating from Belmont University in 2021, Wirthele joined BBR Music Group/BMG Nashville in 2023, and has helped craft and execute the creative vision of BMG’s mission of an artist-friendly company. In her new role, Wirthele will continue to support administrative responsibilities, and take on more creative projects.

“Jen has built a team of creative distinctiveness and excellence for BBR Music Group/BMG Nashville,” adds JoJamie Hahr, EVP Recorded Music at BBR Music Group/BMG Nashville. “They continue to raise the bar for our artists, and are incredible executives that elevate and further our mission.”

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Madison Hahnen
Madison Hahnen
Madison Hahnen is Project Manager at MusicRow Magazine, where she helps carry out operational objectives and large-scale projects for the company. She also manages the company's subscriptions. Hahnen graduated from Bryant University in May of 2020 with a B.S. in Team & Project Management and a minor in communication studies. Prior to MusicRow, she held internship roles with Make Wake Artists and Song Suffragettes.
Madison Hahnen
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