ACM Lifting Lives Took Over Texas Leading Up To 60th ACM Awards

/by

Picture (L-R, back row): Shawn Parr, Keith Urban, Zach Top, Kix Brooks, Ronnie Dunn, Lainey Wilson, Megan Moroney, Eric Church, Damon Whiteside and Taylor Wolf. (front row): Bobby Bones.

ACM Lifting Lives, the philanthropic partner of the Academy of Country Music, helped celebrate the 60th ACM Awards through multiple fundraising events in and around Frisco, Texas during this year’s ACM Awards Week.

In the weekend leading up to the 60th ACM Awards, ACM Lifting Lives joined the Lone Star Smokeout in Arlington, Texas, for their inaugural event, where artists including Wyatt Flores, Dylan Gossett, Cody Jinks, Midland, Jon Pardi, Randy Rogers Band, Hudson Westbrook and Tucker Wetmore hit the stage outside of AT&T Stadium in what was described as a three-day “parking lot party.”

Wyatt Flores

On May 5, ACM Lifting Lives unveiled a unique guitar wall for patients, families and other hospital patrons during an exclusive event at the new Baylor Scott & White Medical Center in Frisco. The custom wall spotlighting the organization’s focus on improving lives through the power of music features six Gibson guitars, all donated by Gibson Gives, and displays them alongside photos of Texas-born country superstars performing at the ACM Awards over the years, including Ronnie Dunn, Cody Johnson, Miranda Lambert, Parker McCollum, George Strait and Tanya Tucker.

The display also has QR codes that link directly to a curated playlist that correlates to themes including “Inspire,” “Celebrate,” “Motivate,” “Heal,” “Cope” and “Relax,” providing unique soundtracks to listeners during their time at the hospital. The event also announced a multi-year partnership with Texas-based Baylor Scott & White Health as the official Health System of the ACM.

Baylor Scott & White Medical Center

The following day, Jelly Roll brought Ashley Cooke, Drew Baldridge, Ernest, Jessie Murph, Koe Wetzel, Lainey Wilson, Post Malone and Russell Dickerson to Billy Bob’s Texas for his Jelly Roll and Friends event.

Wednesday brought together industry members for the annual ACM Lifting Lives Topgolf Tee-Off golf tournament in The Colony, which featured performances from Baldridge, Ernest, Cody Lohden, Rhys Rutherford and Grace Tyler.

That same evening, Lily Rose hosted Keys for a Cause at Pete’s Dueling Piano Bar in The Star District, with her friends and ACM Award nominees Gavin Adcock, Cooke and Wetmore joining the party, among others. Money was raised through attendees submitting song requests throughout the night, with proceeds from those requests going directly to ACM Lifting Lives’ philanthropic efforts.

The evening was highlighted by one of the most memorable events of the week with the Academy of Country Music and ACM Lifting Lives hosting the exclusive and intimate “Play Something Country,” a 60th Anniversary Gala Honoring Brooks & Dunn and benefiting ACM Lifting Lives, which grossed nearly $1.4 million while honoring the achievements of the 25-time ACM Award-winning duo. The night culminated with a presentation of a special honor to Brooks & Dunn and performances of their hits from country music’s top acts, including Eric Church, Cody Johnson, Megan Moroney, Zach Top, Keith Urban and Lainey Wilson, all hosted by TV and radio personality Bobby Bones.

Drew Baldridge, Jelly Roll, Ashley Cooke. Photo: Gilbert Flores

Lily Rose and team

Picture (L-R): Ken Robold, Ronnie Dunn, Kix Brooks and Taylor Lindsey. Photo: Gilbert Flores

Lainey Wilson. Photo: Rich Polk

Keith Urban. Photo: Rich Polk

Lauryn Sink
Latest posts by Lauryn Sink (see all)