Whiskey Jam’s First-Ever Juice Box Jam Welcomes Families For Musical Celebration

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Pictured (L-R): Ryan O’Nan, Margaret Hart, Haley Montgomery, Mickey Guyton, Natalie Stovall, Jackie Jones, Morgan Mills, Ania Hammar, Helena Capps, Halie Hampton Mosley and Ward Guenther. Photo: Max Blachman

The first-ever Juice Box Jam, a joint venture between Family Alliance in Music and Whiskey Jam, attracted more than 1,000 attendees to SkyDeck on Broadway on Sunday (April 6) for a family-friendly celebration of live music.

The event marked the inaugural family-focused edition of the Whiskey Jam series. Founded in 2011, Whiskey Jam is renowned for hosting weekly showcases highlighting rising talent and established artists. Typically an adult-centered nightlife staple, Juice Box Jam reinvented the experience, ensuring it was accessible, inclusive and enjoyable for everyone, regardless of age.

Performers for the event included Mickey Guyton, Charlie Worsham, Runaway June, Lanco, Daniel Tashian, Ryan Griffin, Alex Hall, Jaden Michaels and Thelma & James. The day was hosted by Whiskey Jam founder Ward Guenther and SiriusXM host Ania Hammer.

Between sets, families enjoyed activities such as face painting sponsored by the Country Music Association, a craft station hosted by the Tennessee Titans, a photo booth and juice bar provided by Google Fiber, and the Country Music Hall of Fame’s musical instrument petting zoo. RIAA supported the green room and artist services backstage.

“This day was about joy, connection, and creating a music space where families were not only welcomed, but celebrated,” says Margaret Hart, Co-Founder of Family Alliance in Music and YouTube Music’s Head of Nashville Label and Industry Partnerships. “Juice Box Jam was created so parents, caregivers, and kids could all experience the magic of live music together and the response from the community was incredible.”

“Juice Box Jam was the perfect way to bring the spirit of Whiskey Jam into a family-friendly setting,” shares Whiskey Jam’s Guenther. “We were excited to create an experience that’s just as fun for the kids as it is for the parents. We couldn’t be more pleased with the results.”

“As a mom and an artist, I know how important it is to make space for families in this industry,” adds Guyton. “Events like Juice Box Jam prove that there are opportunities to share live music with our kids. It was such an honor to be part of something that’s helping bring families together for a live music experience.”

Family Alliance in Music is a nonprofit dedicated to building a music industry where professional success and family life can thrive side by side. FAM offers advocacy, education, and financial support to caregivers navigating careers in music. Donations from the event go to further FAM’s mission, and FAM has its first grant open for applications through June 1. The grant is designed to support music professionals balancing career and caregiving responsibilities. More information can be found here.

Lorie Hollabaugh
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