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Warner Music Nashville Sets Commercial Partnerships Team

April 17, 2025/by LB Cantrell

Katherine Firsching & Blair Poirier. Photos: David Bradley

Warner Music Nashville has promoted two in its Commercial Partnerships Team.

Katherine Firsching has risen to Director, Commercial Partnerships and Blair Poirier to Manager, Commercial Partnerships. Both report to Senior Vice President of Radio & Commercial Partnerships, Kristen Williams.

“Katherine has an innate ability to foster relationships with partners and artists alike. She has a driving spirit to learn and win, that is why she is the best choice as we grow our team,” Williams shares.

“Blair has an incredible skill set in DSP account management,” Williams adds. “She has flawlessly managed the workload while also building fantastic relationships with our premiere DSP accounts.”

Firsching can be reached at katherine.firsching@wmg.com, and Poirier at blair.poirier@wmg.com.

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LB Cantrell
LB Cantrell
LB Cantrell is Editor/Director of Operations at MusicRow magazine, where she oversees, manages and executes all company operations. LB oversees all MusicRow-related content, including the publication’s six annual print issues and online news. She is a Georgia native and a graduate of the Recording Industry Management program at Middle Tennessee State University.
LB Cantrell
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