The Neal Agency Adds Michelle Bower As President, Strategic Partnerships

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Michelle Bower. Photo: Kristina Moss

The Neal Agency has tapped Michelle Bower, an executive with 15 years of experience leading brand development and brokering innovative partnerships for products and artists alike, to its team as President, Strategic Partnerships. She is now based in Nashville.

Over the course of her career, Bower has been responsible for the creation and execution of integrated communications strategies for a diverse roster of brands, spanning Premium & Luxury Spirits, Fashion & Beauty, Jewelry, Consumer Packaged Goods, Tech and Corporate Communications verticals. She most recently served as Associate Senior Vice President at LaForce, leading campaigns for Veuve Clicquot, Moët & Chandon, Madewell, YSL Beauty, Motorola and Tinder. Prior to joining LaForce, Bower held leadership roles at Jonesworks, Dittoe Public Relations and Fleishman-Hillard.

“The entire Neal Agency team exudes passion, energy and excellence when it comes to representing our roster of artists and building a company culture that fosters creativity and empowerment,” Bower shares. “It’s an honor to join such a well-respected group of individuals in the industry to usher in a new era of innovative partnerships and successes for our notable and emerging clients.”

TNA Co-Head and Founder Austin Neal adds, “We are excited to have Michelle join our team as the President of Strategic Partnerships. Her deep industry knowledge and proven ability to build meaningful relationships will be invaluable as we continue to expand our reach and create new opportunities for clients. We look forward to the impact she will make in shaping the future of the agency.”

Reach Bower at Michelle@TheNealAgency.com.

LB Cantrell
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