SOLID & IEBA Host Fourth Annual University Scholarship Competition
Pictured (L-R): TC Courtney (SOLID), Lori Bowman (IEBA), Thomas Crabtree, Becky Parsons (SOLID), Jim Grenn, Madeline Edwards, Kayleigh Allen, Brian Wagner (IEBA) and Jason Conner (IEBA). Photo: Morgan Jerkins
The Society of Leaders in Development (SOLID) hosted its Fourth Annual Student Scholarship Competition on April 12-13.
Hosted by the International Entertainment Buyers Association and held at the Mechanical Licensing Collective (MLC), this year’s competition featured guest artist Madeline Edwards. Spearheaded by SOLID Ambassadorship Chair Becky Parsons and Co-Chair TC Courtney, students from Vanderbilt University, Tennessee State University, Belmont University and Middle Tennessee State University were challenged with creating a detailed marketing campaign tailored to Edwards’ upcoming album release. They then showcased these campaigns to Edwards and members of her team, and each student walked away with scholarship funds and a professional development toolkit.
“Getting to work with SOLID, IEBA, and the students in this competition was truly inspiring,” says Edwards. “These students brought so much creativity, intention, and thoughtfulness to the table. It’s exciting to see the next generation of music industry leaders rising up with so much passion and perspective.”
IEBA’s Executive Director Brian Wagner, Director of Operations Jason Conner and Director of Events Lori Bowman educated students on the resources IEBA has to offer in the live entertainment space, and engaged in a networking lunch along with SOLID alumni.
“This competition is one of the most meaningful initiatives we offer,” says SOLID President Zach Green. “Watching these students gain confidence and apply what they’ve learned in such a real, impactful way speaks volumes about where our industry is headed.”
