Shelby Paul Establishes Evolvance PR

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Shelby Paul. Photo: House of Jenks

Entertainment publicist veteran Shelby Paul has launched her own public relations firm, Evolvance PR. The company will specialize in strategic communications, media relations, story development, comprehensive strategy and award submissions.

“I’ve been blessed to work alongside exceptional talent and visionary executives as they’ve pursued and achieved their lifelong dreams,” shares Paul. “Whether it’s building something from the ground up, catching a rocket mid-ascent or revitalizing a strong foundation, I’m passionate about developing stories and amplifying voices. I’m excited to step into this next chapter and support my partners as they grow in this ever-evolving industry.”

Paul launches the firm after her time as Director, Communications at Big Machine Label Group where she lead media strategies for the label’s roster as well as publishing arm Big Machine Music’s songwriters. During her 10 years there, she was essential in the media development of Carly Pearce and Conner Smith, and contributed to the bolstering careers of Thomas Rhett, Lady A, Brantley Gilbert, Rascal Flatts, Brian Kelley and Jennifer Nettles. She also helped develop new talents Tiera Kennedy, Josh Phillips, Danielle Bradbery, Greylan James and Avenue Beat. Paul also launched the publicity campaigns of Laura Veltz and Jessie Jo Dillon, who won ACM Awards Songwriter of the Year in 2024.

Paul’s career has also included roles in sports, TV, film, live events and philanthropy, including time at Academy of Country Music, Detroit Pistons and Allied Global Marketing, among others. In 2023, the Central Michigan University graduate was named to MusicRow Magazine’s “Next Big Thing” 2023 directory, and she has also served as a GRAMMY U mentor.

Paul can be reached at shelby@evolvancepr.com.

Madison Hahnen
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