NASCAR Teams Up With Eric Church & John Fogerty For New Anthem
NASCAR on Prime has teamed up with Eric Church and John Fogerty to create its new anthem, a reimagined version of Fogerty’s iconic hit “Up Around The Bend.” The full song will premiere May 25, leading into Prime Video’s NASCAR Cup Series debut at Coca-Cola 600 from Charlotte Motor Speedway. The new anthem, and a reimagined solo version of the same track by Church, will both be available to stream exclusively on Amazon Music beginning Sunday, May 25. A preview video featuring analysts Dale Earnhardt Jr. and Steve Letarte, along with Cup Series Star Chase Elliott, is out now.
“Working with both Eric Church – an incredible artist who is a genuine NASCAR fan – and the legendary John Fogerty to put a fresh spin on his iconic hit gives our coverage a distinctive sound that matches the energy of the sport,” says Stacey Rosenson, Head of U.S. Sports Marketing, Prime Video. “Incorporating the anthem into our new commercial featuring the legendary duo of Dale Earnhardt Jr. and Steve Letarte, alongside current Cup Series star Chase Elliott, taps into the heartbeat of NASCAR and highlights our commitment to delivering a unique, fun, and exciting viewing experience for fans.”
The campaign comes just ahead of the May 2 release of Church’s highly anticipated album, Evangeline vs. The Machine. Fogerty, the leader of Creedence Clearwater Revival, is currently touring in celebration of his upcoming 80th birthday.
Starting on Sunday, May 25 with the Coca-Cola 600 at Charlotte Motor Speedway, Prime Video will exclusively stream five consecutive NASCAR Cup Series races to conclude the first half of the season. In addition, Prime Video will present exclusive coverage of practice and qualifying for almost the entire first half of the NASCAR season.
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