Curb Records Promotes Allyson Gelnett (Massey)
Curb Records has elevated Allyson Gelnett (Massey) to National Director of Promotion & Strategic Initiatives.
In her new role, Gelnett will work with Senior Vice President, Promotion, RJ Meacham to oversee the creation and execution of promotional strategies to expand fan growth and drive airplay and exposure in pivotal country markets. Gelnett will help with the alignment of promotion, marketing and branding efforts for the Curb Records roster.
“Allyson’s passion for our artists and their music has been clear from day one,” says Meacham. “She builds genuine partnerships with radio and streaming and brings an unmatched drive to deliver results. Her hustle, adaptability, and sharp instincts in an ever-shifting landscape make her the perfect fit for this role.”
“I’m incredibly honored to step into this new role and continue championing the artists and music that make Curb so special, building on a strong foundation that drives long-term success for our team and our artists,” adds Gelnett. “I’m especially thankful to Mike Curb and RJ Meacham for their persistent trust and unwavering support.”
Gelnett first joined Curb Records in 2018 as Director, Regional Promotion on the country promotion team.
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