BREAKING: Candice Watkins Exits Big Loud

Candice Watkins

Candice Watkins has resigned from her post as SVP, Marketing at Big Loud Records after more than six years with the label.

Watkins led the label’s marketing efforts across its many ventures and partnerships, executing creative strategy and bold, cross-platform campaigns for artists such as Morgan Wallen, Hardy, Hailey Whitters, Stephen Wilson Jr., Charles Wesley Godwin and more. She spurred introductory campaigns for Jake Worthington, Lauren Watkins, Ashley Cooke and Dylan Gossett, among others, while embarking on major campaign efforts for heavy hitters Lauren Alaina, Ernest, Larry Fleet and more.

Prior to joining Big Loud in 2018, Watkins served as Sr. Director of Marketing & Artist Development at UMG Nashville and preceded with stops at Red Light Management, Mozes Inc., Borman Entertainment and Martingale Entertainment.

Watkins is currently talking through new opportunities.

• Author
• Recent Posts

LB Cantrell

LB Cantrell is Editor/Director of Operations at MusicRow magazine, where she oversees, manages and executes all company operations. LB oversees all MusicRow-related content, including the publication’s six annual print issues and online news. She is a Georgia native and a graduate of the Recording Industry Management program at Middle Tennessee State University.

Latest posts by LB Cantrell (see all)

• Ella Langley Notches Sixth Week Atop The MusicRow Radio Chart - May 29, 2026
• My Music Row Story: TRACK mgmt’s Troy “Tracker” Johnson - May 20, 2026
• Ella Langley, Cody Johnson Lead New Era At 61st ACM Awards [Recap] - May 18, 2026