Stem Expands Nashville Presence With Strategic Hire & Growing Roster [Exclusive]

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Courtney Daly

Stem, the distribution platform dedicated to empowering independent artists, is expanding its Nashville presence with the addition of Courtney Daly as Director of Artist & Label Strategy.

Daly joins Stem after nearly a decade at Big Machine Label Group, where she played a key role in digital strategy, e-commerce, experiential marketing and DSP relations. Most recently, as Director, Streaming and Digital Partnerships, she led YouTube growth, content strategy and editorial placement for artists including Taylor Swift, Dolly Parton, Riley Green, Tim McGraw, The Struts and Thomas Rhett.

Now at Stem, Daly will lead marketing strategies for the company’s growing roster of independent artists, bringing her deep industry expertise to artist development.

“Courtney’s wealth of expertise and deep understanding of the Nashville market make her an invaluable asset to our artists and team,” says Seth Faber, Stem’s General Manager. “Her joining underscores Stem’s commitment to deepening our relationships in Music City and delivering exceptional opportunities to our partners.”

Stem’s expansion in Nashville has been driven by Alison Junker (Head of Artist & Label Strategy, Nashville) and Chris Allen (Head of Artist & Label Relations, Rock & Alternative), who have played a key role in supporting artists like Drew Baldridge, Ashe, Jesse Welles, Travis Bolt, Tucker Wetmore, Spencer Crandall and Stephen Day, along with label partners including Big Yellow Dog, 800 Pound Gorilla and OurVinyl.

Stem’s approach has helped Wetmore amass over 150 million streams in under 90 days, fueled by a viral TikTok campaign. The company also played a major role in Baldridge’s “She’s Somebody’s Daughter” becoming the highest-charting independent release on country radio, and has supported the success of Maddox Batson, William Beckmann, Carter Faith, Shaylen, Hueston, Bethel Music, Hudson Westbrook, Richy Mitch and the Coal Miners and Logan Mize.

LB Cantrell
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