SMACK Welcomes Mak Symmonds As New Director Of Marketing

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Mak Symmonds

SMACK has hired Mak Symmonds as its new Director of Marketing. In this key role, she will lead marketing efforts across SMACK’s management, label and publishing divisions, driving strategic campaigns to amplify its roster including Walker Hayes, Shane McAnally, Kylie Morgan and Jenna Davis.

Symmonds joins SMACK following seven years in artist management and brand development at Piedmonte & Co., working with Chris Tomlin, Patrick Droney, Redferrin and Chris Renzema. She successfully led major releases, large-scale events, strategic partnerships, and targeted marketing campaigns, elevating artists’ profiles locally and globally.

In her new role, she will collaborate with streaming and digital partners to refine release strategies, stay ahead of industry trends and expand opportunities for SMACK’s artists and writers. Her expertise in crafting personalized strategies ensures long-term success in a rapidly evolving industry.

“I couldn’t be more excited to be adding Mak to the team here at SMACK! She felt like a great fit from the first time we met, and in her short time with us, she’s already proved to be a valuable addition. I can’t wait to see how she and SMACK grow together!” says Robert Carlton, President of SMACK.

“I’m so excited to be joining the SMACK team at such an amazing time in the company’s journey. The accomplishments of SMACK’s artists, writers, and team members are inspiring, and I’m grateful for the chance to contribute to this legacy,” shares Symmonds. “I look forward to collaborating with the team, helping drive growth, and amplifying the incredible work SMACK is doing across the industry. It’s an honor to take this next step with such a talented and dedicated group of people.”

LB Cantrell
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