Rachel Brittain Joins CAA As Music Brand Partnerships Executive

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Pictured: Rachel Brittain; Photo: Hunter Berry

Rachel Brittain has joined Creative Artists Agency (CAA) as an Executive in its Music Brand Partnerships division and will be based in the company’s Nashville office.

Before joining CAA, Brittain served as a Commercial and Brand Partnerships Agent at The Neal Agency and previously worked at entertainment marketing agency FlyteVu.

“We’re thrilled to welcome Rachel to our team,” shares Kevin Gelbard, Head of Music Brand Partnerships at CAA. “Her passion and experience in creating authentic partnerships between artists and brands make her a perfect fit for our group’s vision. We look forward to the creative opportunities she’ll help drive in this next chapter of her career.”

CAA was the first agency to establish a brand partnerships division within its Touring department. Over the past year, the team has delivered more than 360 deals, generating over $85 million in revenue for clients. Recent partnerships include Lady Gaga x Mastercard, Post Malone x T-Mobile, Tate McRae x Neutrogena, Green Day x 7-Eleven and more.

The Nashville office alone has secured more than 90 deals in the last year for artists such as Jelly Roll, Kelsea Ballerini, Koe Wetzel, Charley Crockett, Wyatt Flores and Brett Eldredge.

John Nix Arledge
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