Peachtree Entertainment Adds Two To Team

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Marty Elliott & Andrew Goldberg

Peachtree Entertainment has added Marty Elliott as Vice President of University Relations and Andrew Goldberg as Vice President of Strategic Partnerships.

“We’re thrilled to welcome Andrew Goldberg and Marty Elliott to Peachtree Entertainment,” shares Nathan Baugh, CEO, Peachtree Entertainment. “Their strategic vision and expertise are the catalysts we need to propel our organization to the next level.”

A 27 year veteran, Elliott brings expertise in venue management, business development and talent booking. She has overseen a range of entertainment venues, booked numerous national touring concerts and managed large-scale festivals and televised events. Elliott has been instrumental in venue restoration efforts, university event programming and community engagement projects. In her new position, she will concentrate on strengthening university partnerships, establishing new collaborations and supporting the planning and execution of major concerts and festivals.

“I’ve had the opportunity to work with Peachtree Entertainment in a variety of ways over the years and it’s exciting to join forces with a team so dedicated to advancing the entertainment industry,” she says. “University venues offer iconic settings for artists and fans and we look forward to creating meaningful partnerships that create lasting value for all involved.”

Goldberg brings more than 10 years of experience in sales, live event marketing and strategic partnerships, having held key positions at Danny Wimmer Presents, Live Nation and Vinik Sports Group. In his new role, he will lead sponsorship and partnership initiatives, and manage sales, activations and long-term revenue growth. Goldberg will leverage brand collaborations and activation specialists to bring partnerships to life.

“I’m pleased to join Peachtree Entertainment as Vice President of Strategic Partnerships,” adds Goldberg. “The company’s strong reputation and its commitment to supporting both artists and fans were key factors in my decision. I look forward to collaborating with our team, partners, and artists to develop an exceptional partnerships department.”

Madison Hahnen
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