Koe Wetzel Becomes Stakeholder In Outlaw Light Beer

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Hardy, Ari Opsahl and Koe Wetzel. Photo: Outlaw Light Beer

Koe Wetzel has struck a partnership with Colorado-based Outlaw Light Beer, taking an equity stake in the brand that has seen explosive growth in Texas and has collaborated with artists like Hardy.

As part of the new affiliation, Wetzel will play an active role in the beer brand’s marketing initiatives, including exclusive fan experiences, co-branded merchandise and brand activations at his live shows across the U.S. The partnership also includes an equity component, ensuring that Wetzel is not just a face for the brand but a true stakeholder in its future success.

“This was a no-brainer. Koe Wetzel embodies the Outlaw spirit in every way—fearless, unapologetic and deeply connected to his fans,” says Ari Opsahl, CEO of Outlaw & Tivoli Brewing Co. “This partnership isn’t just about sponsorship; it’s about brand integration. By aligning with one of the most electrifying artists in country music today, we’re reinforcing our brand’s identity and reaching a wider audience that values quality, independence and a damn good time. Wetzel isn’t just a musician—he’s a movement. His fans are as loyal and rowdy as they come, and we want to meet them where they are—at his shows, on the road and in their hands with an ice-cold Outlaw Light.”

“We’re excited to be partnering with Outlaw Beer and we have a lot to look forward to,” says Wetzel. “There’s a lot of options when it comes to beer, and Outlaw is the one for us. Here’s to all the Outlaws out there!”

Lorie Hollabaugh
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