Kenny Chesney’s Blue Chair Bay Rum Acquired By Next Century Spirits
Kenny Chesney. Photo: Courtesy of Blue Chair Bay
Kenny Chesney‘s Blue Chair Bay Rum has been acquired by Next Century Spirits, a step towards increasing its presence in the premium rum category.
Blue Chair Bay Rum is the world’s largest independently owned rum, and was created and built by Chesney and has sold millions of cases. Chesney will continue to bring his vision to NCS as one of its largest percentage owners and will play a key role going forward.
“Blue Chair Bay Rum has endless potential, and we’re excited to bring it into the NCS family,” says Anthony Moniello, Co-CEO of Next Century Spirits. “Kenny created something special – a great tasting rum with a rich story. At NCS, we’re building a team of fast-moving entrepreneurs and a portfolio of bold, unique brands for the next generation of spirits drinkers. Adding Kenny and Blue Chair Bay to our vision is another incredible step forward.”
“Blue Chair Bay Rum was created to capture my life, as a spirit to share with friends,” adds Chesney. “This rum is the result of a lot of fun, passion, sunshine, good people and No Shoes Nation energy. Next Century Spirits embraces those same qualities. They have a passion for innovation and going to new places. This is going to be cool.”
Chesney is gearing up for his stint as the first country act to headline Vegas’ Sphere starting May 22.
