Jordan Davis Partners With Wolverine

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Jordan Davis

Jordan Davis has established a partnership with Wolverine, an 142 year old boot and clothing company. Rooted in their common values, the partnership honors the blue-collar spirit, the resilience and dedication of individuals who work hard and pursue their passions, whether on a job site, farm or stage.

Davis’ journey from blue-collar beginnings to country music embodies the Wolverine spirit. Raised in a family of skilled trades workers, he grew up witnessing his dad and grandpa putting in long hours in their Wolverine boots. Now, Davis brings that same work ethic to his Tennessee farm, his family and the global stage, representing craftsmanship and community in all that he does.

“My partnership with Wolverine is a special one,” shares Davis. “Growing up, I watched my dad, and his dad do what they love – whether it was fishing or refurbishing furniture at the shop – all with their trusted Wolverine boots on. I learned a lot about life from them, and I take pride in living out the lessons and skills they taught me both while I’m performing on stage and working at my farm. Partnering with Wolverine allows me to honor this legacy and inspire others to do what they love.”

The “Jordan Davis Picks” collection on Wolverine.com and in select retailers across the country is now available, featuring Davis’ favorite Wolverine boots, apparel and accessories. In addition, Davis will release a Wolverine custom collection launching this fall, accompanied by events designed to give back to the skilled trades community.

“Our work with Jordan Davis perfectly reflects our values at Wolverine. His embodiment of hard work on and off the jobsite and reaping its rewards resonates deeply with our purpose and consumer,” says Lauren King, Sr. Director of Marketing at Wolverine Boots and Apparel. “As a celebrated musician, Jordan shares our commitment and passion for inspiring others to pursue their crafts, giving them the confidence to do what they love and call it work.”

Madison Hahnen
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