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First CRS360 Webinar Of 2025 Available For Streaming Now

March 27, 2025/by Lorie Hollabaugh

The first CRS360 webinar of 2025, “Fitting In! Listeners Say What Music to Play and the Numbers to Back It Up,” is now available for streaming here.

The session delves into data-driven insights on listener preferences in country music, providing information not included in the CRS ‘25 research presentation, and explores how radio stations can better understand and respond to audience demands through actionable data.

Moderated by Clay Hunnicutt, the session panel features Carolyn Gilbert, President and CEO of Nuvoodoo; Leigh Jacobs, Executive Vice President of Nuvoodoo; and Justin Chase, Chief Content Officer of Beasley Media Group. The three discuss the connection between listener preferences and the data that drives music programming decisions, offering insights into how stations can maximize audience engagement and stay competitive in today’s market.

“​​At CRS 2025, we delivered some incredibly impactful data on the power of radio, the importance of air talent, how to retain listeners, and steps to grow the audience,” says Hunnicutt. “But that was just the beginning. Through these CRS360s, we’ll share actual music research data for over 400 titles and how they fit in today’s unique music mix. We’ll also dive deeper into other areas we didn’t have time for at CRS. This is a must-see!”

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Lorie Hollabaugh
Lorie Hollabaugh
Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.
Lorie Hollabaugh
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