Dead Rose Records & Walk Off Entertainment Establish Partnership

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Pictured: (L-R, front row): Day-To-Day Manager Sydney Hannon and Founder/Manager Carrie Lelwica, Soar Entertainment; Artist/CEO Sammy Arriaga; Walk Off Entertainment CEO Chris Ruediger; Senior Director Regional Promotion (Virgin Music) John Mayer. (L-R, back row): Studio Bank’s Kari Barnhart; Lewis Brisbois Bisgaard & Smith LLP Attorney Matt Cottingham; Walk Off Entertainment Publicist Anna Scott; Walk Off Entertainment Project Manager Kyra Manager; Walk Off Entertainment Coordinator Gianluca Maffei. Photo: Courtesy of Walk Off Entertainment and Dead Rose Records.

Sammy Arriaga‘s Dead Rose Records has established a partnership with Chris Ruediger‘s Walk Off Entertainment.

“I have known Sammy for quite some time and have always been impressed by his voice,” shares Ruediger. “His ability to blend his Latin roots with his love for country music is really exciting. We know there is a growing need for the intersection of these genres and have full confidence that Sammy can lead with his artistry.”

“Every artist dreams of a moment like this one,” says Arriaga. “I wish I could tell my younger, stubborn self to slow down, be more patient, and trust the process. This team proves that great things take time and shouldn’t be rushed. We work incredibly together and align perfectly on the same vision. God is so good!”

Since February 2024, Arriaga has gained over 182k followers on Instagram, 200k on TikTok and 168k on Facebook, showcasing his talent for connecting with fans in a way that truly reflects his authenticity as an artist. He has consistently captivated listeners with his tenor voice, storytelling and Latin-infused country sound, carving out a unique space for himself. His first single under the new partnership, “Left My Heart In Texas,” will release Friday (March 14).

“I’ve always wanted to merge my background with the country genre,” adds Arriaga. “I’m an artist that can wear that Hispanic-American crown proudly, because I was raised that way. It’s who I am. I speak it, I live it, I am it. So much of what I do celebrates that – many of my songs are also done in Spanish, and some Spanglish.”

Madison Hahnen
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