BREAKING: Jennifer Way Exits Sony Music Nashville
Jennifer Way. Photo: Matthew Berinato
Sony Music Nashville Sr. VP of Marketing Jennifer Way has exited her role after eight years with the company.
Way was responsible for the oversight of all marketing efforts, including product management, partnership marketing and new ventures, digital marketing, international marketing, media, creative services and content development for the Sony Music Nashville roster. Way has been extensively involved in SMN’s domestic and global artist development efforts and the breaking down of racial and genre barriers for country acts. Way’s leadership has led a series of successful campaigns with superstar artists and rising talent including Luke Combs, Kane Brown, Megan Moroney, Nate Smith, Corey Kent and more.
Prior to joining Sony Music Nashville in 2016, she spent over a decade at UMG Nashville and was integral in launching the careers of such entertainers as Chris Stapleton and Kacey Musgraves.
Way has been listed on multiple industry lists including Billboard’s Women in Music (2022 and 2023), Billboard’s Country Power Players (2022) and Variety’s New Leaders (2021).
