Touring Career Workshop Rebrands To Eccho Live

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Touring Career Workshop (TCW) has transformed into ECCHO Live, an acronym representing Education, Community, Connection, Health and Opportunity, reflecting the powerful impact of mentorship within the live event industry. For over ten years, the nonprofit has been dedicated to supporting live event professionals at every stage of their careers by offering resources and guidance for both career and personal challenges.

ECCHO Live’s mission remains focused on empowering current professionals, mentoring future talent and encouraging collaboration and stewardship. This rebrand follows a comprehensive year-long process, including research, industry interviews, workshops and member feedback. The rebrand highlights the organization’s continued commitment to providing live event professionals with vital resources, mental health support and career tools, at no charge.

“With our industry’s evolving demands, TCW’s identity needed to adapt,” says ECCHO Live Founder and Executive Director Chris Lisle. “Collaborating with our board, partners, and staff, we developed a name and brand that reflects our current resources and future vision. ECCHO Live supports every aspect of a live event professional’s career.”

ECCHO Live’s outreach includes several key initiatives, such as the All Access Program, which offers four free, confidential counseling sessions with approved therapists to professionals, their spouses or partners and dependents. In 2023, All Access on Site (AAOS) expanded its mental health services to festivals, fairs and large music events, allowing artists, crews and staff to schedule on-site sessions with therapists. AAOS plans to increase its reach from three festivals in 2023 and nine in 2024 to 18 events this year. Additionally, the flagship Touring Career Workshop will return later this year as the ECCHO Live Fall Workshop.

Day Off events take place on the second Monday of every month, offering a relaxed, semi-active setting for industry professionals to connect while enjoying activities such as karaoke, TopGolf, trivia or a chili cookoff. Networking Nights are also held regularly, focused exclusively on fostering industry connections.

Since its inception, over 5,000 individuals have attended the Touring Career Workshop’s annual event, gaining valuable insights from industry leaders on topics such as financial well-being, work-life balance, business planning, resume updates, security concerns and networking.

“Our mission has always been to empower live event professionals,” adds ECCHO Live General Manager Kara Kemp. “The rebrand will strengthen this mission with continuous year-round programming to support our industry.”

ECCHO Live is entirely supported, sponsored and funded by industry professionals. Recently, the organization received a $100,000 donation from the Country Music Association (CMA), as part of the CMA’s commitment to supporting mental health organizations within the music industry.

Madison Hahnen
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