UMG Nashville Relaunches Lost Highway Imprint With T Bone Burnett
In partnership with T Bone Burnett, UMG Nashville has relaunched the Lost Highway Records imprint that has been dormant since 2012.
The imprint was originally started in 2000 by former UMG head Luke Lewis, and gets its name from the classic Hank Williams song. Stars that graced Lost Highway Records include Willie Nelson, Lucinda Williams, Hayes Carll, Mary Gauthier and Lyle Lovett, and the label also housed the Grammy-winning soundtrack O Brother Where Art Thou, that Burnett produced, as well as Deadwood and Open Season.
“It was always a mission that we were going to reopen Lost Highway,” UMG Nashville Chairman/CEO Cindy Mabe shared with Billboard. “It just felt like something was missing from the marketplace. Lost Highway was 15 years before its time. Looking at what’s happening to music in general and people living for algorithms, you’re losing art, you’re losing stories.”
The first official release for the newly-ignited Lost Highway Records is Ringo Starr‘s new country album, Look Up, which dropped on Friday (Jan. 10).
Burnett, who is also known for his work with Bob Dylan, Elton John, Robert Plant and Alison Krauss, will helm the label’s creative direction alongside Mabe. No artist signings have been announced yet.
