Shelby Paul Exits Big Machine Label Group

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Shelby Paul

Shelby Paul has exited her role as Director of Communications at Big Machine Label Group after nearly a decade with the company.

During her tenure, Paul helped lead media campaigns for artists like Conner Smith, Carly Pearce, Thomas Rhett, Lady A, Brantley Gilbert, Rascal Flatts and Brian Kelley, among others. She also helped introduce rising talents Tiera Kennedy, Danielle Bradbery, Greylan James and Avenue Beat, whose viral hit “F2020” was named The New York Times’ Best Song of 2020.

Paul’s work extended to launching publicity efforts for Grammy Songwriter of the Year nominees Laura Veltz (2023) and Jessie Jo Dillon (2024/2025), with Dillon winning ACM Songwriter of the Year in 2024.

Her career has included roles in sports, TV, film, live events and philanthropy. A Central Michigan University graduate, Paul was named to MusicRow’s Next Big Thing directory in 2022 and served as a GRAMMY U mentor.

Paul’s next career move has not yet been announced. She can be reached at shelbyl.paul@gmail.com.

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