‘Pollstar’ Rebrands With New Website, Digital Edition, More

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Live entertainment industry publication Pollstar is refreshing its brand with a new website, a premium digital edition and greater data resources.

As part of this transformation, and aligning with its sustainability commitment, beginning mid-February 2025 Pollstar will shift to a monthly print schedule and introduce a new weekly digital edition for subscribers. The services will include predictive analytics and query-based global insights derived from Pollstar’s database spanning the last 43 years of live entertainment. Rounding out the new offerings is a redesigned and streamlined website that will deliver faster access to breaking news, data and analytics while also creating a seamless user journey.

“Pollstar has been the most trusted resource for the live entertainment industry for decades, and this evolution marks an exciting new chapter,” says Andy Gensler, Editor-in-Chief, Pollstar. “Digital adoption has soared over the past decade fundamentally changing the way our subscribers and the larger consumer market engage with our content and data. With this new digital overhaul, we’re adapting to these shifts by leaning heavily into digital technology, data-driven personalization and a new enhanced website.  These new features will allow us to deliver first-class editorial, reporting and experiences that meet the needs of today’s industry professionals and live entertainment enthusiasts ensuring that Pollstar remains the Voice of Live for decades to come.”

As part of the transition, VenuesNow will merge into Pollstar. Pollstar subscribers will now enjoy VenuesNow content enabling readers to stay current on the ever-evolving venue side of the live industry ecosystem. Pollstar is upgrading its live industry data with more streamlined reporting, integration of AI and in-depth industry analysis that will also include greater global market coverage. Additionally, the publication will remain committed to publishing its special issues, including Impact 50, Women of Live, VN All-Stars and NextGen, as well as its directories.

Pollstar will also continue to host its annual panels and conferences, including the upcoming Production Live!, Pollstar Live! and VenuesNow Conference. As part of the rebrand, these events will be enhanced to deliver even greater value, including expanded opportunities for networking and collaboration, with upgraded programming and experiences.

Lorie Hollabaugh
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