LASAL & Capitol CMG Form Joint Venture Partnership

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Pictured (L-R): LASAL Founder Sam ASH and Capitol CMG’s President Brad O’donnell

LASAL, a label founded by producer and artist Samuel ASH, has revealed a strategic joint venture partnership with Capitol CMG. The companies hope to deliver inspiring music and messaging that combines faith-driven creativity and global reach.

The venture debuted yesterday (Jan. 30), with a unified mission to amplify artistry and champion diverse voices across all languages and cultures. Capitol will collaborate with LASAL in signing and developing artists.

“LASAL was founded to be more than just a record label; it’s a calling,” explains ASH. “In Spanish, LASAL translates to ‘The Salt,’ which adds flavor and restores balance within the body. That is our purpose: to restore balance in the music industry while allowing artists to freely express their creativity and faith without limits. Capitol CMG shares this vision, and together, we believe we can inspire and impact the world.”

To commemorate the launch, ASH released his debut single, “DE LO MIO” on Jan. 17, with his album Entre Familia to follow at a later date. This release embodies LASAL’s transformative approach to music, bringing a sound and message that resonates worldwide.

Capitol CMG’s partnership offers decades of industry expertise and a global infrastructure to bring this music to the world stage.

“When we got to know Sam, it was clear that he was a special talent with a strong, global vision that aligned with ours,” shares Capitol CMG President Brad O’Donnell. “We are so excited about this collaboration with him and his team and the new opportunities we know this partnership will bring in the years to come.”

John Nix Arledge
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