Chrissy Greco Joins Activated Events

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Chrissy Greco. Photo: Courtesy of Activated Events

Chrissy Greco has joined live events company Activated Events as Head of Marketing. In her new role, she will lead the company’s marketing initiatives for its over 30 live events.

Greco brings over 15 years of live music industry expeirence to Activated Events. Her most recent role was Head of Brand & Product Marketing at JamBase, where she led campaigns ranging from intimate venue performances to major international festivals. Her career is rooted in a deep passion for music and an insight into fan culture, focusing on event marketing and on creating innovative revenue streams for artists, venues and promoters. Greco has earned a reputation as a leader in the industry, known for crafting fan-focused campaigns that engage audiences across multiple platforms.

“Chrissy’s experience in both creative and data-driven marketing is exactly what we need as we scale our operations,” shares Steve Thacher, CEO of Activated Events. “Her ability to understand fan behavior, develop impactful narratives, and execute results-driven strategies will be instrumental in helping us expand our presence in the live events space.”

“Activated Events has a remarkable vision for live music events, and I’m honored to bring my experience to the dynamic team that’s dedicated to creating unforgettable experiences for music fans,” says Greco.

As Head of Marketing, Greco will spearhead the company’s strategy for audience expansion, brand growth and maximizing marketing investments across its event portfolio. Her expertise in creating data-driven, targeted campaigns will play a crucial role in scaling operations and reaching new audiences.

Madison Hahnen
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