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BREAKING: Lance Roberts Joins WME As A Partner

January 14, 2025/by LB Cantrell

Lance Roberts. Photo: Kathy Thomas Photography

Veteran music agent Lance Roberts has joined WME as a Partner in the company’s country division. Based in Nashville, Roberts brings with him clients including Chris Janson, Craig Morgan, Easton Corbin, Ian Munsick, Parmalee and Sammy Kershaw.

With over 30 years of career experience, Roberts joins WME after nearly a decade at UTA.

“Lance is known in our industry as an agent with a keen eye for talent and a commitment to nurturing and growing artists’ careers,” says WME Co-Head of the Nashville Office, Joey Lee. “We are excited to have his expertise at WME.”

“Most of us have known and respected Lance’s work for many years and are thrilled he is joining our team,” adds Jay Williams and Becky Gardenhire, Co-Heads of Nashville Office. “He’s creative, strategic, and passionate and his knowledge will benefit all of our artists.”

Roberts began his career in 1992 at the Bobby Roberts Company, where he worked alongside Country Music Hall of Fame members John Anderson, Merle Haggard, Ray Price and Waylon Jennings. He moved to UTA when the agency acquired the Bobby Roberts Company in 2014.

“I’m very grateful for the opportunity to join the amazing team at WME. They have been extremely supportive of this next chapter in my career, and I am looking forward to working with the most talented agents in our industry,” Roberts shares.

Reach Roberts at LRoberts@WMEAgency.com.

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LB Cantrell
LB Cantrell
LB Cantrell is Editor/Director of Operations at MusicRow magazine, where she oversees, manages and executes all company operations. LB oversees all MusicRow-related content, including the publication’s six annual print issues and online news. She is a Georgia native and a graduate of the Recording Industry Management program at Middle Tennessee State University.
LB Cantrell
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https://musicrow.com/wp-content/uploads/2025/01/Lance-Roberts-FT.jpeg 1197 1323 LB Cantrell https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png LB Cantrell2025-01-14 14:00:052025-01-14 14:15:24BREAKING: Lance Roberts Joins WME As A Partner

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