BMLG Adds Tim Reynolds As VP, Digital Marketing

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Tim Reynolds. Photo: Hailey Magoon

Big Machine Label Group has appointed Tim Reynolds as Vice President of Digital Marketing. The newly-created position will see Reynolds spearheading the label group’s digital marketing strategies and online presence across all imprints, including Big Machine Records, The Valory Music Company, Nashville Harbor Records & Entertainment and Big Machine Rock. He is already on the job.

“As our world evolves, so must our thinking and approach,” shares BMLG Chairman and CEO Scott Borchetta, to whom Reynolds reports. “When reimagining our digital marketing landscape, vision, and needs, Tim not only checked every box, he added a few. He’s a perfect fit for our label group, and his presence is already being felt!”

Reynolds joins BMLG from TikTok/ByteDance, where he spent the last three years building SoundOn’s music distribution and services business while leading its A&R efforts. During his tenure at TikTok, SoundOn contributed to the viral success of some of the platform’s most explosive tracks, such as Muni Long’s “Hrs & Hrs,” Nicky Youre’s “Sunroof,” Armani White’s “BILLIE EILISH.” and G-Eazy’s “Lady Killers II.” He also played an integral role in the development of singer-songwriter Katherine Li and country artist Vincent Mason.

“I’m absolutely thrilled to be joining Scott and the rest of the Big Machine family,” says Reynolds. “BMLG has as incredible legacy of nurturing culture-defining artists, and I’m excited to bring my passion for music and artist strategy into this next chapter. I look forward to collaborating with the team to help amplify our artists and the profound stories they have to tell.”

Reynolds can be reached at tim.reynolds@bmlg.net.

LB Cantrell
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