Krista Dykes Joins PLA Media

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Krista Dykes

Krista Dykes has joined PLA Media as Senior Media Relations Manager, marking her return to Music Row following the launch of her Secret Mom Hacks podcast.

Prior to the podcast launch, Dykes served as Media Relations Manager for the Country Music Association from May 2015–February 2023, where she handled relationships with television affiliates and national media, securing coverage across all media tiers and various beats. She began her career in 2007, and has worked on award-winning communications projects and campaigns in both the online insurance lead space and country music industry.

“Krista’s proven track record in media relations, combined with her thoughtful approach to storytelling, makes her an exceptional addition to our team,” says Pam Lewis, PLA Media Founder & CEO. “Her resourcefulness, experience and passion for building meaningful relationships align perfectly with our commitment to delivering exceptional results for our clients.”

“Pam has cultivated something truly special,” shares Dykes. “She fosters a culture of creativity and dedication that resonates with many things I value in this industry. The opportunity to join forces with someone like her is rare. It’s a privilege to be part of team PLA.”

Dykes will continue to serve as the Host & Executive Producer of Secret Mom Hacks. She also curates the MomCom Database, a national database of mom communities, and founded Mom Boss Mastermind, a virtual networking group for mother entrepreneurs.

LB Cantrell
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