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Big Machine Distillery Acquires Pickers Vodka

December 17, 2024/by Lorie Hollabaugh

Pictured (L-R): Carter Collins, Pickers Vodka; Jeff Pennington, Pickers Vodka; Scott Borchetta, Big Machine and Erik Logann, Big Machine

Big Machine Distillery has acquired the Pickers Vodka brand from Pennington Distilling Co.

In the acquisition, Pickers Vodka co-founder Jeff Pennington joins Big Machine Distillery as Executive Vice President of Vodka Properties. The deal comes at a pivotal moment, amidst speculation that production of Pickers Vodka might cease, and Big Machine Distillery’s commitment ensures the continuation of production and rapid acceleration to fulfill orders and existing demand. Leveraging the state-of-the-art Lynville, Tennessee facility, production and order fulfillment for Pickers Vodka are underway.

“The synergy between Nashville, music, and Pickers Vodka made this acquisition an absolute must for Big Machine Distillery,” says Scott Borchetta, Founder of Big Machine Distillery. “By combining the incredible 11-year foundation of Pickers with the full weight of our Big Machine assets, expertise, and vision, we are poised to elevate this brand to unprecedented heights. Jeff’s leadership and our team’s bold ideas will transform Pickers and Big Machine.”

“For Jenny and me, Pickers Vodka has been a decade-long labor of love and a family passion,” says Pennington. “Partnering with Big Machine—a company with unparalleled assets and shared passion—means realizing dreams we’ve long held for this brand. The possibilities are limitless, and I’m thrilled to be part of this next chapter.”

Big Machine Distillery, part of the Big Machine family of companies, produces a variety of premium craft spirits including Big Machine Platinum Filtered Premium Vodka, Borchetta Bourbon and Big Machine Vodka SPIKED Coolers. The brand is based in Nashville with three tasting rooms, each with a variety of offerings including entertaining and informative tours, live music and food.

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Lorie Hollabaugh
Lorie Hollabaugh
Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.
Lorie Hollabaugh
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https://musicrow.com/wp-content/uploads/2024/12/IMG_0838.jpeg 468 640 Lorie Hollabaugh https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png Lorie Hollabaugh2024-12-17 11:09:492024-12-17 11:09:49Big Machine Distillery Acquires Pickers Vodka

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