SESAC Music Group Acquires HAAWK

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Ryan Born

SESAC Music Group has acquired Helping All Assets With Knowledge (HAAWK), a media software and services company that specializes in copyright management and monetization for independent music, film, television and video catalogs.

HAAWK provides full-service administration of YouTube’s Content ID system and Facebook’s Rights Manager platforms, including Instagram, serving a broad range of record labels, publishers and music rightsholder clients. The company will now operate alongside Audio Salad as part of the artist and label distribution services segment of SESAC Music Group’s Music Services division, with headquarters remaining in Los Angeles under the leadership of CEO Ryan Born, who founded the company in 2017.

“This is truly a dream come true. HAAWK already leads the way in providing unmatched opportunities and increased royalty revenue for our clients across YouTube, Facebook, and social video platforms. By partnering with SESAC Music Group, we’re opening the door to even greater possibilities, enabling us to scale globally and offer more advanced royalty collection and administration services to our clients,” says Born.

“HAAWK’s mission aligns with SESAC Music Group in delivering maximum value and transparency to music creators. Their leadership and technology strengthen our services for independent labels and publishers worldwide,” shares John Josephson, Chairman & CEO, SESAC Music Group.

Liza Anderson
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