Luke Bryan & Jockey To Open Coopers 12South Retail Spot In Nashville

Coopers 12South pays homage to the Nashville music scene, embracing Bryan’s love of the great outdoors and giving a hat tip to the Jockey brand story, centering on family, community and tradition. The store will be a fusion of activations, music, local artisan workshops, community events and exclusive apparel. It will feature limited-edition Jockey Outdoors by Luke Bryan Collection merchandise and curated goods, offer quality-crafted clothing inspired by the Nashville music scene, and share the pioneering legacy of Jockey founder, Reverend Samuel T. Cooper.

Throughout each space of Coopers 12South, guests will be met with immersive LED walls, distinctive art installations and exclusive, limited-edition merchandise. The store will also feature local Nashville elements, from merch to artisan goods and music to locally crafted giftable items and will showcase up-and-coming local designers and artists yet to be discovered. Outside of the store, guests will be invited to sit, relax and stay at a front-of-store patio area covered by a trellis. The space is being designed by interior designer Mark Simmons and his associate designer Alli Roberts.

“I could not be more excited to partner with my friends at Jockey to open this store right here in Music City on 12South,” says Bryan. “Coopers 12South is going to be such a great experience for everyone who enters our door while also focusing on being a good neighbor to those up and down that street. What an honor to not only shine a light on the outdoors I love to sing about and live every day but also offer a place for many others to share their visions and passions.”

“We are thrilled to collaborate with Luke and bring an immersive, lifestyle-first store to the 12South community that creates a distinctive experience for our guests,” says Mark Fedyk, President and COO, Jockey. “The store’s offerings and atmosphere will be tailored to, and embody, the 12South neighborhood and its community. This will be a unique and one-of-a-kind store that ‘fits’ the neighborhood. Everything about Coopers 12South will be done in a thoughtful way that meshes with community and carries a local vibe.”

In June 2024, Jockey opened a satellite office in Nashville at Fifth + Broadway, further establishing roots in the community. The Coopers 12South store is expected to open to the public in late November.