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Claire Ratliff Joins PLA Media

October 24, 2024/by Lorie Hollabaugh

Claire Ratliff

Claire Ratliff has joined PLA Media as Senior Publicist.

The entertainment and media veteran comes to the company after nearly two decades as an independent publicist and Owner of Laughing Penguin Publicity & Consulting. Since launching her firm, Ratliff has worked with Lorrie Morgan, David Frizzell, David Ball, The Grascals, Darin & Brooke Aldridge and Balsam Range as well as actress Deidre Hall and Mountain Home Music Company, Mountain Fever Records, Rounder Records and Billy Blue Records, along with various corporate clients.

She has also represented author Liz Mitchell and author and podcast host Stephen M. Thompson, and serves as the Executive Producer of podcast and television series War Paint with Lorrie Morgan. Additionally, the former Columbia Pictures marketer has worked as a freelance writer and performing songwriter.

“I’m thrilled to welcome Claire to the PLA Media team. I’ve been aware of her work and stellar reputation for more than a decade and welcome her always-fresh take, optimism and dedication to great service,” says Pam Lewis, PLA Media Founder & CEO. “She brings a breath of fresh air and a can-do spirit to every challenge.”

“You could say that Pam and I have been a mutual admiration society for a long time,” shares Ratliff. “When I think of some of the finest folks I’ve known in the business, they are generally mutual friends of both Pam’s and mine. I’m delighted to hang my ‘hard-at-work hat’ next to hers at PLA Media.”

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Lorie Hollabaugh
Lorie Hollabaugh
Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.
Lorie Hollabaugh
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