Big Loud Rock Adds Zach Siegal-Eisman As VP Of Digital & Viral Marketing

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Zach Siegal-Eisman. Photo: Annie Noelker

Big Loud Rock has added Zach Siegal-Eisman as VP of Digital & Viral Marketing.

Reporting directly to President Greg Thompson and SVP Lloyd Norman, Siegal-Eisman will oversee the imprint’s digital marketing strategy and execution as well as artist growth and the digital presence of both upcoming and catalog record releases. His digital marketing experience, rooted in social media and digital activations, dates back to his high school years. Siegal-Eisman has elevated the social media presence of various brands and entertainers, including Syracuse University women’s basketball and tennis teams, while developing a music discovery site focused on emerging artists.

In 2017, he joined Artist Network Management as a Junior Manager for Dirty Heads, Sublime with Rome and Rome Ramirez. Spearheading the company’s recording and marketing budgets for their joint label venture with The Orchard, Five Music Inc., eventually led him to the role of Account Manager at social media agency Crowd Surf in 2019, where he rose to Senior Account Manager and later VP of Marketing. There, Siegal-Eisman worked on projects for Nickelback, John Fogerty, Jeff Dunham, Warner Chappell Music, Universal Music Group, Classic Motown, The Temptations, Eric Clapton, Steve Miller Band, Neil Diamond, Iron Maiden and more.

Earlier this year, Siegal-Eisman launched Amplify Legacy, a marketing consultancy centered around audience growth and digital partnerships, where he worked with clients like Immediate Family, Songfluencer and Exploration, among others.

“We’re thrilled to welcome Zach to the Big Loud Rock family. His passion for music, dedication to building community and vision for expanding our artists’ reach bring the right energy at the perfect time,” says Thompson. “We’re excited to see the impact he’ll make!”

“I am thrilled to join the Big Loud Rock team, where the passion, dedication and collaboration of Greg Thompson, Lloyd Norman and the entire team have been pivotal in the growth of the label and its impressive, diverse roster of artists,” shares Siegal-Eisman. “I look forward to focusing on innovative digital marketing strategies that will help our artists forge authentic connections with their fans.”

Liza Anderson
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