Apple Music Names Wyatt Flores As Up Next Artist [Exclusive]

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Apple Music has named country singer-songwriter Wyatt Flores as the latest addition to its Up Next program, a global artist initiative geared towards identifying, showcasing and elevating rising talent.

“It’s an honor and a privilege to be selected for Apple Music’s Up Next campaign, especially for someone like me coming from where I do and making music like this, it means the world to be part of something so big,” Flores shares. “I’m so grateful to Apple Music for showcasing me and where I come from in such a major way and on such a large scale.”

A native of Stillwater, Oklahoma, Flores is one of Americana music’s most exciting up-and-comers. Even before the release of his full-length debut album, Welcome To The Plains, out on Friday (Oct. 18), Flores has managed to make noise on the Apple Music charts. His 2022 EP The Hutson Sessions reached Apple Music’s top country albums chart in 39 countries, while 2023’s Life Lessons EP reached the top country albums chart in 72 countries, including 27 where he reached the top 10. Flores’ 2024 Half Life project reached a new record of 90 countries.

In the past year alone, Flores’ streams have more than doubled on Apple Music worldwide. In the past year, his streams on the platform’s editorial playlists have grown 257%, as his songs have been featured on some of the Apple Music’s biggest country playlists, including Today’s Country, Country Roads, Don’t Mess With Texas and Country Rewind.

As part of the initiative, Apple has released an exclusive Up Next short film that invites viewers into the quiet life on the family’s charming Stillwater land, his favorite fishing hole and a nostalgic walk through the historic Cain’s Ballroom in Tulsa.

Starting today, fans can listen to Flores’ Apple Music 1 radio interview with Kelleigh Bannen and pre-add Welcome to the Plains (Apple Music Edition).

LB Cantrell
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