LiveCo Creates Global Faith-Based Promotion Company TPR

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Pictured (L-R, top row): Bobby Talley, Senior Vice President, Operations; Jacob Reiser, President, Global Touring; Jared Gibo, CEO and Todd Stepp, Senior Vice President, Global Marketing. (L-R, bottom row): Kyle Burnside, Executive Vice President, Global Touring and Mike Deckard, Senior Vice President, Events.

Specialty live entertainment company LiveCo will increase its presence in the faith space both in the U.S. and internationally by merging recent acquisitions Transparent, Premier and Rush Concerts into the newly created TPR.

The rapidly-expanding Christian and gospel audience currently enjoys the fourth-fastest U.S. growth rate of any genre according to Luminate Data service. Artists associated with TPR include Brandon Lake, Elevation Worship, Hillsong Worship and Phil Wickham, all of whom placed in the top five of airplay on Spotify in the first half of 2024 for the genre. TPR’s roster also includes Anne Wilson, Cece Winans, Chris Tomlin, Forrest Frank, Gaither Vocal Band, Jeremy Camp, MercyMe, Tauren Wells, We the Kingdom and many more.

“We are already the leaders in faith, and this move positions our company to better capitalize on this category’s accelerating live entertainment potential,” says LiveCo President and CEO Chuck Steedman. “The unveiling of TPR allows us to seamlessly streamline the experience for artists, agents, managers, and venues, delivering the artists that fans most want to see.”

Jared Gibo, who will serve as CEO of the new TPR endeavor, says, “Our joint volume from the combination of Transparent, Premier and Rush will not only keep us No. 1 in faith but also a top 10 overall worldwide promoter. Our ability to give our clients the best live event experience will be substantially boosted by our combined resources. The management team members of TPR are the demonstrated best in the industry in their respective areas and are focused on providing the highest level of service to our clients.”

TPR will promote over 1,000 events globally in 2025. Its executive management team includes President of Global Touring, Jacob Reiser; Executive Vice President, Global Touring, Kyle Burnside; Senior Vice President, Global Marketing, Todd Stepp; Senior Vice President, Events, Mike Deckard and Senior Vice President, Operations, Bobby Talley.

With the creation of TPR, Transparent Productions founder and CEO Tim Taber has been promoted to the LiveCo management team as Chief Strategy Officer. Premier Productions CEO Michael Pugh was also promoted to LiveCo as Chief Operating Officer.

In his new role, Taber, a 35-year live entertainment veteran, will focus on revenue generation and growth-oriented initiatives. Pugh, a 20-year live entertainment veteran, will focus on LiveCo’s day-to-day operations while also interacting with the operating companies to drive cross-company advances in sponsorship, technology, marketing and artist/agent relationships.

Lorie Hollabaugh
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