Levi Hummon & Eric Arjes Launch 3686 RECORDS, Sign Marcus Hummon & More [Exclusive]

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Pictured (top): Levi Hummon; (bottom) Eric Arjes

Levi Hummon and Eric Arjes have launched 3686 RECORDS, a new fully-independent record label distributed by The Orchard/Sony. Its roster currently includes Levi’s father, hitmaker Marcus Hummon, as well as Ava Claire and Kira Lise.

With both founders being artists, they know how hard it can be to navigate the business. Their goal is to develop an artist-friendly distribution service that assists each signee in achieving their goals and seeing the benefits of their hard work, while focusing on brand development and giving creators as much ownership of their music as possible.

When asked what inspired him to establish a label of his own, Levi says, “I feel like I have learned so much being an independent artist with almost 200 million streams that I wanted to champion other artists like me—artists that are hardworking, hungry and want to retain ownership of their music. Eric Arjes, my producer, and I have dreamed of creating a place where we can pour into people we believe in. We’ve created a template where artists can pick and choose how involved they want us to be. Whether it’s just helping them get their music out into the world or creating a product that’s fully produced, mixed and [built] in-house, we offer it all!

He adds, “We aren’t focused on any particular genres, but we are interested in artists that have a unique sound and don’t fit the cookie cutter mold of the industry. We want authenticity and creators that stand out!”

Marcus will release his first 3686 RECORDS single, “Never Saw A Moor,” on Oct. 18. A full project inspired by his favorite Emily Dickinson poems is set to follow in late November. Other releases consist of Ava’s new tune “Knees,” set to drop on Sept. 13, with more to be announced alongside Kira’s forthcoming track “Linger.”

3686 RECORDS will host a special artist showcase at the Analog at Hutton Hotel in Nashville tomorrow (Sept. 4). General admission is free, and doors open at 5:30 p.m. before the showcase starts at 6 p.m.

Liza Anderson
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