Dierks Bentley Gets Into The Whiskey Game With ROW 94

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Dierks Bentley. Photo: Robby Klein

Dierks Bentley is debuting his first whiskey, ROW 94, made at the historic Green River Distilling Co. in Owensboro, Kentucky.

Made with 70% Kentucky-grown corn, 21% rye and 9% malted and row barley, ROW 94 is a 94-proof whiskey aged for four years in new White Oak barrels with a level four char that penetrates deep for greater complexity and character. It boasts heavy notes of vanilla and toffee to start with a subtle green apple flavor underneath and finishes with hints of honey and tobacco.

“A lot of years of thinking, researching and trying different whiskeys went into creating ROW 94,” says Bentley. “It’s been an evolution-from drinking basically any whiskey handed to me back in college, to it becoming something I enjoy tasting and sharing with friends. I knew I wanted 94 proof because I like some bite, and that I wanted it aged for at least four years since that’s when it starts to taste best to me. ROW 94 is a serious whiskey that doesn’t take itself too seriously, and I’m glad we finally get to share it.”

ROW 94 is named in part for the year Bentley moved to Nashville and began his journey into storytelling and entertaining, as well as Nashville’s Music Row. The brand logo is the thunderbird, a symbol of strength that is near and dear to Bentley’s heart, which graced his landmark album, Riser.

“Dierks’ passion for whiskey and doing things the right way was evident from the first time we met him,” says Mark Erwin, CEO Bardstown Bourbon Company and Green River. “He loves the Green River Distillery and wanted it to be the home for ROW 94. We are excited to be partnering with him and his team on this great brand and look forward to seeing what they can do with this great liquid.”

Using only “Three Ingredients and The Truth,” ROW 94 launches this month across select states, including Tennessee, Kentucky, Florida, Colorado and Arizona, with additional states slated for 2025. It is also available nationwide for purchase at ROW94whiskey.com.

Lorie Hollabaugh
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