Spotify Celebrates Cowgirls With Carly Pearce, Carter Faith & Brandi Cyrus

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Carly Pearce performs onstage as Spotify celebrates “Year of the Cowgirl” at Desert 5 Spot on in Los Angeles. Photo: Monica Schipper/Getty Images for Spotify

Cowboy and cowgirl culture is in full force in 2024.

According to Spotify, there have been more than 222,000 user-generated “cowgirl” playlists created on the platform globally this year, and the U.S. streams of their “Coastal Cowgirl” and “Neon Cowgirl” playlists have increased more than 100% in 2024. On Spotify’s algorithmically-curated playlists “Daylist” for individual listeners, “Country Love Songs Coastal Cowgirl” has become the most popular title for U.S. listeners.

Carter Faith performs onstage as Spotify celebrates “Year of the Cowgirl” at Desert 5 Spot on in Los Angeles. Photo: Monica Schipper/Getty Images for Spotify

To celebrate, Spotify has launched a “Year of the Cowgirl” destination on the platform, culminating a collection of “cowgirl” playlists, featured music from female country artists, related podcasts and audiobooks.

Spotify also held a “Year of the Cowgirl” event Wednesday night (Aug. 7) featuring special performances from Carly Pearce and Carter Faith and a DJ set from Brandi Cyrus at LA’s Desert 5 Spot. Guests celebrated female country hit-makers with a night of line dancing, country music and more.

LB Cantrell
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