Jeremy Cowart Opens New Photography Studio Offering 60-Second Photo Shoots
Jeremy Cowart
Artist and photographer Jeremy Cowart has opened a new photography studio, The Portrait Lab. Located in Franklin, Tennessee, the studio offers 60-second photo shoots.
The high-tech photo sessions use rotating setups that create beauty light, overhead dramatic light, side Rembrandt lighting and backlight mood lighting as well as 200 backdrops, featuring both Artificial Intelligence (AI) and Cowart’s own physical artwork, that sync with the lighting on a state-of-the-art LED backdrop wall.
Cowart has also invented a system that edits the portrait quickly in different formats, such as in black and white, multiple color overlays, contrast or tone. The photo session uses various glass, prisms and foreground elements to give every portrait its own fingerprint so that each portrait is its own work of art.
“It’s always the idea that motivates me,” he shares. “The 60-second photo shoot was an idea to create a process of using patented lighting and state-of-the-art techniques that I have been fine-tuning over the past two decades. My hope is that the public sees my love for art and love for people throughout all of it.”
Cowart has spent the last 20 years shooting portraits of celebrities and humanitarian projects around the world. In November 2022, his portrait work was featured in a PHILLIPS art auction in London among photos shot by Ansel Adams, Annie Leibovitz, Richard Avedon, Helmut Newton, Diane Arbus and more. Cowart’s past clients include Taylor Swift, Carrie Underwood, Lauren Daigle, Kim Kardashian, Kylie and Kendall Jenner, One Republic, Ryan Tedder, Dolly Parton, Britney Spears, Emma Stone, Sting, Kelly Clarkson, Heidi Klum, Garth Brooks and The Killers, among others.
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