Shania Twain To Host 2024 People’s Choice Country Awards

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Shania Twain. Photo: Brian Bowen Smith/NBC

Global sensation Shania Twain will host the 2024 People’s Choice Country Awards, taking place at the Grand Ole Opry House and airing live on NBC and Peacock at 7 p.m. CT. on Thursday, Sept. 26.

“With a proven track record of creating music that stands the test of time, Shania is a beloved member of the country community,” says Jen Neal, Executive Vice President, Live Events & Specials, NBCUniversal Entertainment. “As we return to the Grand Ole Opry House, she is the perfect person to help us celebrate country’s finest.”

“Country has some of the most passionate fans in music and us artists are so lucky to be supported in doing what we love,” expresses Twain. “I am honored to host an award show that celebrates these awesome fans. Get ready for an unforgettable show with lots of big hair, glamour, rhinestones, hats, boots and incredible performances. Giddy Up!”

The 2024 awards will be produced by Den of Thieves, with Jesse Ignjatovic, Evan Prager and Barb Bialkowski serving as Executive Producers alongside R.A. Clark, who will also serve as Showrunner.

Last year’s inaugural show, hosted by Little Big Town, recognized country music stars chosen entirely by fans across various categories. During the event, Toby Keith and Wynonna Judd were honored and took the stage to perform along with Blake Shelton, Carly Pearce, Dan + Shay, Hardy, Jelly Roll, Kane Brown, Kelsea Ballerini and the evening’s hosts. Viewership was 16 percent higher than the 2022 People’s Choice Awards simulcast that aired on NBC and E!. Over four million viewers tuned in across all platforms, and content from the show reached 25 million cross-platform users (linear, digital and social).

Liza Anderson
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