Country Fest Rebrands To Hoofbeat

After 37 years, Country Fest is rebranding to Hoofbeat. Established in 1987, the festival is the nation’s largest party in a hayfield and aims to bring fans from across the country together to experience unforgettable performances and make camping memories.

The rebrand is a nod to its Wisconsin roots, with a fresh perspective for the future. With festival ownership and crew remaining the same, this change seeks to usher in a new era by blending the festival’s history with exciting future prospects.

“We’ve grown beyond our humble beginnings,” says Wade Asher, Festival Promoter. “It’s time for a name that fits like a pair of well-worn boots a new anthem as we rage against the ordinary.”

Along with the rebranding announcement, Hoofbeat has revealed that Lainey Wilson is set to perform at the 2025 event, which is scheduled for June 26–28. Tickets will go on sale when the full lineup is announced in the fall.

• Author
• Recent Posts

Lorie Hollabaugh

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.

Latest posts by Lorie Hollabaugh (see all)

• Little Big Town To Headline The Carousel Ball In Denver - June 18, 2026
• Opry Entertainment Group To Host July 4th Celebrations Across Nashville - June 18, 2026
• Unanimous Senate Action Advances NO FAKES Act Toward Passage - June 18, 2026