BREAKING: Warner Music Nashville Advances Torie Mason

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Torie Mason. Photo: Michael Dominic Tedesco

Warner Music Nashville has promoted Torie Mason to Senior Vice President, Marketing & Analytics.

Mason has successfully led the label’s Strategic Marketing & Analytics teams since 2021. In her new role, she will merge and rebrand the Artist Development team into the comprehensive Marketing department. Reporting to Mason, the Marketing team will now encompass Artist Marketing, Digital Marketing, Analytics, Brand Partnerships, Video Strategy and Advertising Strategy, with Interactive Marketing becoming Digital Marketing.

“This new structure will allow us to continue to super-serve our artists and their music with more focus and urgency,” says Ben Kline, Co-Chair & Co-President, Warner Music Nashville. “Torie’s reputation both inside our building and in the community at large makes her one of the most respected and trusted thought leaders in our industry today. She is the right person to lead these efforts for Warner Music Nashville in an ever-changing marketing landscape.”

“I am immensely grateful to Ben and Cris [Lacy] for entrusting me with this opportunity,” adds Mason. “The enthusiasm, energy and expertise that our Nashville marketers demonstrate daily for our incredible roster of artists is truly unmatched. I am thrilled to help chart a course for continued success and innovation alongside this brilliant team!”

Liza Anderson
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