BMI Appoints Two To Leadership Team

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Tom Kershaw & Justin Rohde

BMI has announced the appointment of two senior executives: Tom Kershaw as Chief Technology Officer and Justin Rohde as Chief Transformation Officer. They will lead major initiatives as the company advances its strategic growth plan, reporting to President & CEO Mike O’Neill.

With over 20 years of experience working in technology-based markets, Kershaw co-founded open-source software organization prebid.org. He joins BMI from Travelport, a leader in travel distribution for air, hotel, car and rail. Kershaw has also held positions at Google and Ericsson. He received his undergraduate degree from New York University (NYU) and his master’s degree from London School of Economics. Kershaw will succeed BMI’s Chief Information Officer Mike West, who recently announced his retirement from the company.

“Tom’s background and track record of driving digital transformation, coupled with his passion for innovation and experience working with large scale data, position him well to lead BMI’s significant technological advancement and modernization,” notes O’Neill. “These include our efforts to manage the opportunities and challenges of AI and create new avenues for affiliates and licensing partners to enhance their BMI experience through technology.”

Rohde has more than two decades of experience in strategic management and building growth opportunities for corporations and consulting firms. He brings knowledge in process improvement, sales effectiveness, product development and global business management to BMI from Xplor Technologies, a Global SaaS and Payments conglomerate, where he served as Chief Revenue Officer and Chief Transformation Officer. His previously led product development and growth strategies at Integramed America as well as management and strategy consulting at Bain & Company. Rohde received his undergraduate degree and two master’s degrees from Northwestern University.

“Justin brings a wealth of experience in driving business growth by pairing strategic vision with practical implementation. He will not only help us enhance our processes and programs, but also will lead our efforts to obtain new revenue sources for our affiliates. This is the absolute right time for our company to add the position of Chief Transformation Officer, as we continue to accelerate our plan to maximize royalties and improve the service we provide to our creative community,” says O’Neill.

Lorie Hollabaugh
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